PRINT AGE
by: Dhaselyn Ong Sandoval
WHAT IS PRINT MEDIA?
Print media advertising is a form of advertising that uses physicallyprinted media, such as magazines and newspapers, to reach consumers, business customers and prospects. Advertisers also use digital media, such as banner ads, mobile advertising, and advertising in social media, to reach the same target audiences.
Print media advertising is a form of advertising that uses physicallyprinted media, such as magazines and newspapers, to reach consumers, business customers and prospects. Advertisers also use digital media, such as banner ads, mobile advertising, and advertising in social media, to reach the same target audiences.
HISTORY OF PRINTING.
The history of printing goes back to the duplication of images by means of stamps in very early times. The use of round seals for rolling an impression into clay tablets goes back to early Mesopotamian civilization before 3000 BCE, where they are the most common works of art to survive, and feature complex and beautiful images. In both China and Egypt, the use of small stamps for seals preceded the use of larger blocks. In China, India and Europe, the printing of cloth certainly preceded the printing of paper or papyrus. The process is essentially the same - in Europe special presentation impressions of prints were often printed on silk until the seventeenth century. The development of printing has made it possible for books, newspapers, magazines, and other reading materials to be produced in great numbers, and it plays an important role in promoting literacy among the masses.
The history of printing goes back to the duplication of images by means of stamps in very early times. The use of round seals for rolling an impression into clay tablets goes back to early Mesopotamian civilization before 3000 BCE, where they are the most common works of art to survive, and feature complex and beautiful images. In both China and Egypt, the use of small stamps for seals preceded the use of larger blocks. In China, India and Europe, the printing of cloth certainly preceded the printing of paper or papyrus. The process is essentially the same - in Europe special presentation impressions of prints were often printed on silk until the seventeenth century. The development of printing has made it possible for books, newspapers, magazines, and other reading materials to be produced in great numbers, and it plays an important role in promoting literacy among the masses.
The importance of print media can be seen through its many forms. Print media is portable, and is available at any time, even when there is no service or power. Many consumers prefer printed material like newspapers and magazines to digital versions. It is visible and accessible?even though sharing digital media is both faster and easier?because there is no need for special keywords or account information to access print media.
Print media is long-lasting; it can't be deleted. It is also seen as being professional, and that professionalism allows for print media to achieve a credibility that is difficult to achieve in digital media. Consumers also have more trust in print media over digital media, as of 2015. Print media can be informative, as it allows companies that want to push a sale onto potential customers to do so in a variety of printed forms, such as brochures and color sales fliers. Print media also helps a company build its image, because lasting photographs of the product or service the business offers can enhance the consumer's impression of the product.